This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Oak Furnitureland retains 2nd place in Campaign’s Adwatch of the Year 2018.
We are proud to announce that Oak Furnitureland has retained the second-place spot on the Campaign’s prestigious Adwatch of the Year 2018.
The top 20 annual league table is a roundup of Adwatch’s weekly research, conducted by Kantar TNS. Oak Furnitureland featured ahead of established, higher-spending brands including Asda (8th), Amazon (10th), Argos (15th) and Tesco (17th).
TV advertising is an important part of Oak Furnitureland’s integrated marketing strategy and a key driver in their continued success. Since 2011, they have aggressively grown their market share in a saturated market and rolled out a national store portfolio from 8 to 100 stores, and recently launched in the US market.
“Our intensely optimised brand-response TV is a key driver Oak Furnitureland’s continued success. Achieving second place for another year running in this prestigious league table shows TV advertising, when executed well, can be a driving force for brand growth.” Daniel Fisk, Managing Director at MNC.
The full league table can be read here.