Simplifying the media landscape for HouseSimple
HouseSimple is an award-winning online estate agency that is reinventing the way people in the UK sell or rent out their homes. It aims to offer an effective and inexpensive alternative to traditional physical counterparts, while streamlining and simplifying the customer experience. Compared to established high street players, the online brand was challenged to build consumer trust. The landscape is characterised by high-spending, heavily financially backed competitors with strikingly similar propositions, and Purplebricks had already gained first mover advantage, buoyed by a huge media budget.
The MNC value
Since 2015, MNC’s astute approach to media investment has been supporting HouseSimple’s performance-driven, scalable online model with an efficient, evolving marketing mix spanning TV, VOD, Radio, Press, Cinema, Out-of-Home and Doordrops.
- With our activity both meeting short-term ROI targets and building longer-term brand growth, HouseSimple is now the UK second-largest online estate agent, having managed the sale of over 18,000 properties via its platform since its launch in 2015.