Wealthify makes a wise investment in ATL media
Wealthify aims to make investments easy and accessible for everyone. The fintech start-up is helping people make their savings work harder via the “robo investor” model, with customers able to start with as little as £1. Backed by global financial services provider, Aviva, the ambitious brand combines the talents of investment experts, software engineers and entrepreneurs. Wealthify’s challenge is to achieve cut-through in a market that is witnessing a proliferation of consumer-facing fintech investment and money-management brands.
The MNC value
Wealthify embarked on their first foray into above-the-line media with MNC in 2018, to fuel acquisition in tandem with their digital strategy in this fast-growing area of the financial services market. We’re undertaking tactical, regional activity across radio and out-of-home to engage and convert their target audience, which is boosting their online presence and registrations.
We will continue to evolve our integrated media strategies to reach, engage and convert urban, affluent audiences as Wealthify’s offering evolves. In early 2019, the robo-advisor launched a junior stocks and shares ISA to allow parents to support the financial needs of children as they move towards adulthood.