Wayfair has announced a partnership with Shelter, a charity working to tackle homelessness and housing issues in the UK.

Having contributed more than $12m to supporting causes globally over the last year, Wayfair says its partnership commitment to Shelter marks an important milestone in its long-term cause commitment in the UK.

As part of its partnership, Wayfair will host its annual Save Big, Give Back sale from 2nd-9th August, offering customers significant savings. Wayfair is committed to donating 10% of the profits from the sale, with a minimum donation value of £100,000. The funds raised will go directly to support Shelter’s work.

Wayfair will also launch a variety of other initiatives, spanning cash and in-kind donations, as well as fundraising, bringing together its customers, supplier partners and employees to help raise funds for Shelter’s cause.

“At Wayfair, we believe that everyone deserves the safety, security and comfort of having a place to call home, and we are committed to making that goal a reality in partnership with Shelter,” notes William Merricks, UK general manager at Wayfair. “We make it our mission to contribute to communities in times of need by partnering with organisations that adhere to our values and that drive systemic change. In Shelter, we have a partner that is tackling one of the most profound threats to home in Britain and we are delighted to be able to support its important work supporting the nation’s most vulnerable people.”

According to new research by Shelter, there are now an estimated 17.5 million adults in Britain who do not have access to a safe or secure home. Thousands are forced to sleep on the streets on any given night, and an estimated 250,000 people live in temporary homeless accommodation in England alone.

Andy Harris, director of income generation at Shelter, says: “We’re really pleased to announce our new partnership with Wayfair. We share its belief that a safe and secure home is not only a basic human need, but also the springboard that allows people to thrive and not just survive. Shelter exists to defend the right to a safe home, and this commitment from Wayfair will help us to be there for even more people by raising vital funds. Millions of people in Britain are now impacted by our housing emergency, and with the generous support of Wayfair staff and customers, we can continue to fight for home together.”