Meet the fast-growing retailers succeeding online and instore

From eBay trader to national retailer

Thanks to MNC’s differentiated media strategy, Oak Furnitureland became the UK’s fastest-growing retailer of the decade, and today boasts a nationwide network of over 100 showrooms.

For the last nine years, we’ve consistently met Oak Furnitureland’s imperative to deliver on short-term ROI goals while growing brand awareness.

Crowned most memorable brand on TV in Campaign’s ‘Adwatch of the Year’ league table in 2019. Today, Oak Furniture Land is applying MNC’s proven marketing blueprint to support successful expansion into the US market.

Helping a US giant crack the UK market

Wayfair, the largest online retailer of home furnishings, housewares and home improvement goods in the US, set their sights on conquering the highly competitive UK market in 2014.

We developed a smart strategy spanning linear TV, radio and sponsorship to rapidly drive awareness and conversion among the target audience, and Wayfair is now going from strength to strength in the UK.

Heating up demand for fitted kitchens

Founded in 2009, Wren Kitchens has grown rapidly to become the UK’s number one fitted kitchen retailer. MNC’s intelligent media approach is driving increased sales and supporting an ambitious UK store expansion programme.

With growing demand for well-manufactured bespoke kitchens at flat-pack prices, this fast-growth retailer will extend MNC’s strategy to the US market.

Waking up the bed-in-a-box market

Emma Mattress had launched its bed-in-a-box brand successfully in Europe but was looking to crack the UK – a hugely competitive market in which competitors had taken first mover advantage.

In 2017, MNC developed a promotional calendar spanning offline and online activity. Our proven approach, is enabling Emma to outperform its competitive set without outspending them. In 2019, Emma achieved £125m in full year sales, equating to 86% surge on the previous year.